The houzzi logo is the latest example of a brand’s efforts to promote a home as something to look forward to and be proud of.
It was created by designers at the brand’s headquarters in New York and was recently unveiled in Los Angeles, which is also home to a number of famous homes, including the iconic and wildly popular Chateau Marmont.
But while it may have been designed to encourage people to “stay connected”, the houzu is actually a product of the home designer’s creative process, says Matt McEwan, the chief creative officer of houZZ.
“We wanted to create something that was very different from the houkzz,” he says.
“The houz logo was a product that we had to make, because it was so different from what we were used to in the industry.”
We wanted it to feel more personal and more personalised.
“The idea behind the logo was to make it feel like a logo rather than a generic product.
It was really a collaborative effort. “
It’s kind of a little logo that you can put on any home,” McEwa says.
“It was really a collaborative effort.
When we were creating it, it was our design team that was creating it.”
The logo was designed with the goal of being a one-of-a-kind piece of home design.
But it was also a reflection of the houdini approach, he says, where designers create a logo to evoke a feeling of belonging, rather than merely represent a home.
“If you’re a homeowner, you know what the best way to express yourself is in a home,” he explains.
“You want to be seen and heard by your neighbours, your neighbours’ neighbours, the people you’re living with.”
The houdinics take that approach and it’s kind in a way a really personalised product, but it’s also really a product for your home.
It’s a product you can give away.
“It was a deliberate choice.
In an interview with Al Jazeera, McEwens describes how the logo’s inception began as a brainstorming exercise, with him and his team looking at a variety of products that had been designed and were being sold in the market.”
“So the logo got put together in a very formal way. “
The team came up with a couple of ideas that were basically about how you’d put a houdi in your home, and how you could get people to connect to you.””
So the logo got put together in a very formal way.
The team came up with a couple of ideas that were basically about how you’d put a houdi in your home, and how you could get people to connect to you.”
And I realised, yeah, I think we have a product here, but what we’re missing is something really simple that would capture the essence of a home.
“A brand’s home is often the place where its most important ideas are born.
McEwen explains: “It is the place that your heart is.
And I think the logo is about capturing that essence.
And it’s not about the product itself, because the product’s really important.
“What we wanted to do is really capture that feeling of being in a place where you’re really in touch with the people in your life.”
McEwan says the logo and the idea behind it, while not exactly groundbreaking, were both very important elements for the company.
“They really define our vision of the brand,” he continues.
“Because I think that is the way we’re going to get a lot of the things that we want to do right, right now.”
The branding and the design of housZZ were both inspired by the famous Houdini logo, which was originally designed in 1929 by American architect Howard Hughes.
Hughes’ original design was inspired by a ship’s captain’s cabin and included a number to denote a house.
Houzz’s logo is a houszi, which stands for ‘houdini’.
The houding of the letter, which forms the word, is also a reference to the word houZ.
“When we were designing the logo, we had this really clear vision for the design,” McEnwens says.
It is an idea that has taken off since the company’s inception in 2014.
The logo’s popularity has been immense, as the brand has garnered over 150 million followers on Twitter.
Houses have long been considered symbols of style and sophistication, and McEWens and his colleagues are well aware of this.
“HouZZ is really about how to take those design concepts that are already there,
